Mission

The mission of W!se is to improve economic mobility through programs that develop financial literacy and readiness for college and careers. Our success is built on five pillars – relevancy, digital leadership, real-world experiences, volunteerism, and evaluation.

Vision

A nation of financially literate, college and career-ready young people who can succeed personally and professionally and meet the challenges of a global economy.

Our Value Statement

Every day, we show up in classrooms and communities, alongside the schools, funders, volunteers and partners who make our work possible. We act with respect, integrity, and a commitment to equity which fosters a learning environment where every student and vulnerable adult feels safe, represented & supported.

We support those values and our mission into every program we deliver, holding ourselves to the highest standards of quality, and expand pathways to economic mobility through financial literacy and readiness for college and careers.

Our programs are designed to be inclusive and accessible from the start, grounded in real-world experience, the creative use of technology, and rigorous evaluation, enhancing the opportunities for everyone we serve in a changing economy.